Devil’s Nightmare Series
Publisher: Forsaken Imprint
Date of Publication: July 15, 2015
Cover Artist: Laura Hidalgo
Veteran homicide detective Aaron Sanders thought he’d seen it all, but nothing could have prepared the seasoned detective for the mutilated remains of a kid’s parents or the equally vicious deaths of three boys at another crime scene.
As Aaron works to solve the cases and protect his only witness, an orphaned child, he learns of an ancient curse that leaves him questioning all he’s ever believed. Now, to save himself and the child, Aaron must confront his own inner demons, and some he never knew existed. But if he does, will he make it out alive?
Devil’s Nightmare is an occult suspense horror novel by Robert Pruneda, who shakes readers with his visually graphic scenes, supernatural twists, and disturbing settings in this first installment of the Devil’s Nightmare series.
Marketing is by far the most difficult and stressful part of the publishing process for me as an author. When I’m writing a novel, it’s just me and my imagination. I’m not thinking about how readers will get my book into their hands or if they’ll even like it. My sole purpose is to have fun writing the novel and getting to know my characters. I write for myself first. If others enjoy the story and characters that I’ve created, then that is an added bonus.
It can takes months or even years for me to complete a novel, but when I’m ready to share it with the world, that’s when my blood pressure goes up. I get nervous. What if my sales chart looks like an EKG monitor after someone just went into cardiac arrest? What if people buy my book and hate it? What if . . . what if . . . AAAAAK! Someone hand me a paper bag.
So, how exactly does one market a book? Well, there are a number of ways to do this. Many self-proclaimed marketing gurus will claim to have the answers. They will tell you all about how they sold millions of books. Just follow their detailed formulas for success and watch the royalties fatten your bank account. The funny thing is that oftentimes the only best-selling books in their catalogs seem to be about how they became best-selling authors. Granted, some of them are honest and do have good advice, such as Michael R. Hicks (Disclaimer: I know him personally, and he doesn’t know I’m writing this). His book The Path to Self-Publishing Success isn’t a best-seller, but check out his In Her Name science fiction/fantasy series and you’ll soon realize that he probably knows a thing or two about marketing his books. He won’t claim to be a marketing genius though, and I think he would agree with the rest of this post. If not, we’ll remain friends anyway. J
I’m no marketing guru either. Never have been and never will be. Marketing any product is very difficult, especially online. What I can tell you is that in the few years that I’ve been writing and publishing books (I have a huge catalog of three so far), one important lesson that I’ve learned is to stop looking at sales charts. It’s exciting when the line graph looks like a heart attack victim just got zapped with a thousand volts of electricity, but when that line falls flat—and stays flat—you can rest assure depression follows.
“I quit! It’s a waste of time! Maybe the reader who said that I’m the worst writer that God ever created is right. I stink at this!”
Then I end up in the fetal position rocking myself to sleep. I mean, that’s just a hypothetical scenario. I didn’t actually . . . um . . . well . . . moving on.
Sending auto direct messages to new followers with these types of messages also does not work. Yet, so many authors do this. One exception may be if the author is giving you a free book. That’s a little different. I still don’t even recommend doing that. I wouldn’t do this in person when I meet someone, and I won’t do it online. Instead, I try to sprinkle in the occasional promotional message. They may be short excerpts, reviews, or special promotions like for this blog tour and giveaway. Social media is a great place for readers to get to know the real person behind the story. I find this is much more productive than resorting to spammy tactics.
My official writing journey launched in a virtual pub on Twitter called #PubWrite where authors would hang out to wind down after a long day of work. Sadly, after the pub gained popularity, authors started interrupting our conversations to hand out sales brochures and plastered ads for their books all over the windows, walls, and tables. We kindly asked them to stop, but they ignored us and continued their annoying self-promotion. The once quaint and jovial hangout for authors turned into nothing more than a 24-hour advertising network for spammers.
Image credits: All images taken from Pixabay.com and are released under Creative Commons CC0 Public Domain license.
The truth is there is no straight answer. We just need to exercise patience and try to figure out what works best for us. Some authors like to give their books away (such as the first book in a series) to gain readership in a crowded market. Others think it is a bad idea, because they believe it devalues the author’s work. Some people will tell you to forget about marketing altogether and just write more books. The point is that there is a myriad of opinions of what an author should or should not do in an effort to get books into the hands of readers. What works for one author may not work for another. Sometimes it all just comes down to good old-fashioned luck.
I’ve learned to ignore the arguments, because I believe they are all wrong. There is no such thing as a one-size-fits-all magical formula for success that every author should follow. If that were true, then we would all sell millions of copies of books every year. The only thing that is true for every author is that we must do the best we can to improve our craft and write a quality book. But who determines the definition of quality? Fifty Shades of Grey is a great example. That series is a huge success, but so many people say that the writing is horrible. I’ve never read the books, so I can’t judge the quality. People can make their arguments and claim they are right, but no one can criticize the marketing for Fifty Shades of Grey, because it worked. This could have been an anomaly—and I believe a bit of luck played some part in the success of the series—but nonetheless, E.L. James is still making deposits into her checking account. There are different flavors of ice cream for a reason. We all have different tastes.
ABOUT THE AUTHOR:
He also pens the occasional family-oriented tale just to keep from going completely nuts with all those creatures of the night whispering in his ears. When he’s not pulling ideas out of his twisted brain, you’ll likely find him on social media or fighting alongside his fellow gaming buddies where they all get shot up into Swiss cheese (or turned into little bite-sized chunks because of “Sharky’s” obsession with explosives). Medic!
Pursue your dreams . . . and never look back.
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2 paperback copies US Shipping
2 ebook copies
Grand Prize Pack a signed copy of Devil’s Nightmare, swag, and $25 gift card